In an industry driven by rapid trends, Heba Shaikh rejects the status quo to embrace a philosophy rooted in sustainability, multiculturalism and conscious design.

Hailing from Indian and Filipino heritage, Heba was born in Kuwait and raised in Dubai where she was exposed to a rich tapestry of cultures. Passionate about fashion as a child, she learned early on the significance of utilising clothing judiciously — repairing or repurposing as long as possible. Heba Shaikh's philosophy is based on the belief that fashion can be a force for good, inviting us to reconnect with our innate human nature and treasure pieces that will endure for years to come.