Heba Shaikh poses the question answered by centuries of luxury tradition: How can we make quality products in the best possible way? Best practices, bona fide experiences, honest materials, true craftsmanship – Heba Shaikh creates pieces designed for longevity, in every piece, a sense of purpose.

As a brand, Heba Shaikh's philosophy is based on honesty. We wish to communicate the need for fashion reform in a way that welcomes the wearer with calm and authority.

Heba Shaikh asks our clients to consider their wardrobe and how best to complement it with timeless classics. We are committed to helping women build a foundational collection to last decades. We wish for our clients to have instant classics they can treasure forever and can give to future generations.

Heba Shaikh creates enriched moments and educates our consumer with an outlook that honours the materials and manufacturers, and tells their story just as much as our own. Transseasonal, trans-generational without ecological impact; we involve our clients in every step of the process in the hope they too might share our message.

Our collections are defined by an individual’s everyday wear and are an ongoing exploration of wardrobe classics. Produced in limited quantities, we step away from current trends and opt instead for enduring style, creating versatile, functional pieces to be worn interchangeably for different occasions. 

We seek to lessen the impact of our production practices by being careful with production quantities, minimising waste, reusing materials, and continuously seeking to improve our processes. Sustainability to us means building products that are meant to last, treating one another with respect, and thinking about the impact we are leaving on the world.