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Privacy policy

Heba Shaikh Limited is a company incorporated and registered in England and Wales with company number 13061426 (referred to in this Policy as “Heba Shaikh” "we, "us" and "our").

Heba Shaikh is committed to respecting your privacy when you submit Personal Data to us on our website or when you share information with us in our stores. This Privacy Policy describes how Heba Shaikh will use the Personal Data collected through the use of the Heba Shaikh’s website or by visiting a Heba Shaikh store controlled by Heba Shaikh.

This Privacy Policy explains what personal information we collect, how and when it is collected, what we use it for now and how we will use it in the future. It also gives details of any third parties to whom we may disclose your personal information.

It also covers all personal information that we collect and process on the basis that you are a customer, a past customer or a future customer.

This policy also explains which cookie we use and why and how we use them. If you have any questions about the way in which your information is being collected, used or processed which are not answered by this Privacy Policy please contact us: 

Heba Shaikh Customer Care on customercare@hebashaikh.com

Registered offices: Heba Shaikh Limited 71 -75 Shelton Street London WC2H 9JQ
Registered in England and Wales Company No 13061426

Why Do We Collect and Process Your Personal Data?

We collect and process Personal Data when you are shopping with us online. In some cases, we simply may not be able to provide the service requested by you if we do not collect and process your personal information.

We collect and process Personal Data you submit when you voluntarily create an account on our website for the purpose of shopping with us and/or receive the latest news about our products.

We will also collect and process your personal information because you have authorised us to do so for an agreed purpose or/and when you have agreed to the use of cookies by us when you browse our website. This may cover situations where you are not yet a customer but you have visited one of our stores or visited our website and have consented to our privacy and cookie policy in order to gather or receive information about our products.

Consent

When visiting our website, registering an account with us, subscribing to our newsletter, filling a card in our store or giving your details at the till, you will be asked to allow us to process the information collected according to the practices described in this Privacy & Cookie Policy.

We shall not be held responsible for any unauthorised use of Personal Data except to the extent that we are required to accept such responsibility under the applicable law.

In any case, we will only collect and process your Personal Data on the basis that you have authorised us to do so and that you are a customer, a past customer or a prospective customer of Heba Shaikh.

Personal Data provided by you or collected via our website, in store or otherwise will be used for the following purposes and legitimate interests pursued by Heba Shaikh: 

  • To register your account and maintain it
  • To administer our website
  • To keep you informed about our products and Heba Shaikh,
  • To process orders, purchases, refunds, payments and other transactions
  • To contact you regarding your order
  • To respond to your customer service inquiries
  • To provide you with information about our products and/or events (if you asked us to do so)
  • To notify you of any changes to the site or our goods or services
  • To analyse and monitor our customers pattern so that we can improve our products
  • To help us tailor our offerings to your shopping preferences to enable an enhanced customer experience
  • To allow the proper functioning of our website and improve our site and products;
  • To maintain the accuracy of our records

What Information Do We Collect And How Will We Use It?

In most cases, you may choose to give us and we will collect personal details such as your name, email address, billing address, and telephone number.

If you shop with us in store and you have authorised us to do so we will keep your contact details on our till system. In addition, and only if you have authorised us to do so by filling in our customer card, we will use and process your information to send you information about Heba Shaikh , which includes our newsletter and/or invitation to private events (ie private sales).

You may choose to share more information with us (ie birthday, gender, preferences…) when you register an account on line. The type and level of information requested/shared will depend on the services you use (for example, whether you are simply browsing the website, making a purchase online or making a purchase in store).

In addition, once you have created an account online, Heba Shaikh we will collect and process the following information:

  • Cumulative amount spent and purchase history
  • Credit card/payment information
  • Emails Received
  • Email Response Rates e.g. Opens, Clicks
  • Average purchase order with quantity and value
  • Last order
  • Device used e.g. Phone, Tablet, Desktop
  • Last category browsed
  • Last session date online
  • Amount of time spent online during last session
  • Products browsed in last session
  • Last Abandon Basket date and price
  • Last Abandoned Categories
  • Last purchase Date
  • Last purchase category
  • Last purchase total price
  • Last return

Some of this information will be available to HEBA SHAIKH and we may keep similar information inside our till system:

  • Cumulative amount spent and purchase history
  • Emails received
  • Email response
  • Average purchase order with quantity and value
  • Last order
  • Last purchase Date
  • Last purchase category
  • Last purchase total price
  • Last return

We will, at all times, comply with the requirements of Data Protection Act 2018 and any subsequent legislation to ensure that the personal information you give us is kept up to date is appropriately secure and processed fairly and lawfully.

When permitted by applicable laws or with your consent, we may use your information to personalise our communication with you and make your shopping experience with us more relevant to you.

Your Device and Location

We collect information about the device you are using to connect to our website, this includes the type of device you use and information about the internet browser you use and if this is allowed by your device your location.

Cookies and Similar Technologies

We and third parties on our behalf may use both session cookies, which expire once you close your web browser, and persistent cookies, which stay on your computer until you delete them and other technologies to help us collect data and to enhance your experience with the Website. Cookies are small text files that a website can use to recognize a repeat visitor to the Website. We may use cookies and similar technologies for various purposes, including to:

  • authenticate users;
  • personalize your experience;
  • understand browsing patterns and interactions, and engagement with emails we send;
  • analyze which portions of the Website are visited and used most frequently; and
  • measure and optimize advertising and promotional effectiveness.

If you do not want HEBA SHAIKH to deploy cookies in your browser, you can opt out by setting your browser to reject cookies or to notify you when a website tries to set a cookie in your browser software. If you choose to disable cookies in your browser, you can still use the Website, although your ability to use some of the features may be affected. If you want to learn the correct way to modify your browser settings, please use the Help menu in your browser or review the instructions provided by the following browsers: Internet Explorer, Google Chrome, Mozilla Firefox, Safari Desktop, Safari Mobile; and Android browser.

Analytics

These cookies allow the tracking and analysis of users’ website performance. They allow website operators to count the number of visitors and to see how visitors navigate inside the website. This helps to improve the way a website works, for example, by ensuring that users find what they are looking for easily.

We use cookies and other such devices to allow us to understand how many users have seen which pages and advertisements on the website, to determine how frequently a particular page is visited, to determine the most popular areas of the website and generally to monitor usage of the website.

These cookies help us to compile anonymous, aggregated statistics that allow us to understand how users use our Website and to help us improve the structure of our Website (we cannot identify you personally in this way).

Functionality Cookies

These are used to recognise website users when they return to a website. This enables website operators to personalise content for users and remember their preferences. These cookies help us recognise you as a unique visitor when you return to our Website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly; - speed up searches; and/or - within research surveys to ensure you are not invited to complete a questionnaire too often or after you have already done so

Targeting Cookies

These cookies record visits to websites, the pages users visit and the links they follow. This information is used to make websites and the advertising displayed on them more relevant to users’ interests. Information gathered by these cookies may be shared with third parties for the same purposes.

For your full information here is the list of cookies we use with detailed explanation on the purpose of each cookie.

Third Party: Klaviyo
Used for: Email/ Newsletter platform
Type of Cookie: This cookie provides anonymised data to allow us to understand visitor behaviour, customer profiling and newsletter performance. We use this technology to remind you later that you have items in your shopping basket, to track the effectiveness of our email campaigns and how recipients interact with the content in those campaigns and provide recommendations for products you may be interested in based on items you have browsed.

To Opt Out: https://www.klaviyo.com/legal/privacy-policy

Third Party: Service Cloud
Used for: Live Chat
Type of Cookie: This technology provides real time access to our Customer Service team via a chat window.

To Opt Out: https://www.salesforce.com/uk/company/privacy/

Third Party: Google Analytics
Used for: Website behaviour & acquisition detail
Type of Cookie: This cookie provides anonymised data to allow us to understand our website's visitor behaviour and the performance of the marketing acquisition channels used to attract users to our website.

To Opt Out: https://support.google.com/analytics/answer/6004245

Third Party: Facebook & Instagram
Used for: Social advertising
Type of Cookie: This cookie allows us to target the advertising we do on Facebook and Instagram more effectively by utilising user data held by Facebook.

To Opt Out: https://developers.facebook.com/docs/privacy

Browser Settings

Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse a cookie or ask your browser to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of this website may not be available to you.

How We Protect and Retain Your Information

We take reasonable and appropriate administrative, technical, and physical security measures to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.
Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases or the databases of the third parties with which we may share such information, nor can we guarantee that the information you supply will not be intercepted while being transmitted over the Internet. In particular, e-mail sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail (and please do not send us sensitive information, such as payment card information or government-issued IDs). You are responsible for protecting your password(s) and maintaining the security of your browsers and devices.
We store personal information as needed to accomplish the purposes identified in this Privacy Statement and to meet legal requirements, including record retention, resolving disputes, and enforcing our agreements. Our retention of your personal information is at all times subject to local law. The storage period may extend beyond the term of your relationship with HEBA SHAIKH.

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Changes To This Privacy Statement

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


External Websites

The Website may contain links to third-party websites. We are not responsible for the privacy practices, data collected or the content of such other websites. The operators of these linked websites are not under a duty to abide by this Privacy Policy. If there are terms and conditions, other Privacy Policy or policies appearing on those websites, you should also review them carefully as your use of those sites may be subject to them.

Service Providers

HEBA SHAIKH uses service providers to assist in fulfilling our business purposes, as described above. These service providers are subject to a written contract that requires them to use any of your personal information only on our behalf and pursuant to our written instructions. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

Shopify

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
Payment: If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

Children’s Privacy Rights

While our website is designed for a general audience, we will not knowingly collect any data from children under the age of 13 or sell products to children. If you are under the age of 18, you are not permitted to register an account with, use or submit your data to the website.

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. If a parent or guardian becomes aware that their child under 18 provided our Website with personal information, please contact us immediately so that we may be take appropriate steps to promptly remove such information from our systems.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.

If you have created an online account with us, we encourage you to access, rectify and amend your Personal Data as you may wish from time to time.

If you have given your details to staff in our website, you have the right to know what Personal Data we hold about you, to amend/update the Personal Data we hold about you or to erase the Personal Data we hold about you in all circumstances permitted by applicable laws.

If you would like to amend/erase the information we have in your customer account please let us know by contacting Heba Shaikh Customer Care on info@hebashaikh.com 

By law, we may have to keep some of the information stored. We will inform you accordingly.

Contacting HEBA SHAIKH

We welcome your questions and comments about our Website and this Privacy Statement. If you have questions or comments, or if you would like exercise any of your applicable privacy rights, please contact us as follows:

HEBA SHAIKH
Privacy Compliance Officer
71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
info@hebashaikh.com