In an industry driven by lightning-fast trends, Heba Shaikh rejects the status quo to embrace a philosophy rooted in sustainability, multiculturalism and conscious design. By combining these principles, Heba Shaikh advocates for a reconnection with nature and a deeper appreciation for the timeless artistry behind the garments we wear.
Hailing from Indian and Filipino heritage, Heba was born in Kuwait and raised in Dubai where she was exposed to a rich tapestry of cultures. Passionate about fashion as a child, she learnt about the importance of using the clothing they had, as long as they could still fit into or mend it. Her mother imparted her sewing skills, guiding Heba through the process and instilling in her the value of deconstructing old garments to understand their construction, which later shaped her modest design aesthetic and appreciation for meticulous finishing and quality craftsmanship.
After studying at both London College of Fashion and Central Saint Martins, Heba worked for various brands—from high-street retailers to the pinnacle of the luxury market. In 2019, she was one of five selected from a competitive pool of participants from 11 schools for the Gucci Diversity and Inclusion Programme and was later awarded for demonstrating her prowess and dedication to a quality end product. However, despite her exposure to both ends of the market, Heba soon became disillusioned with the industry's focus on trends and profit at the expense of people and the planet. She made a commitment not to compromise her values, determined to transcend the cyclical nature of fashion and overproduction. Instead, she embarked on a slower, more deliberate path, where quality, craftsmanship and the wellbeing of garment workers take precedence.
Heba is committed to using sustainable materials and practices in her designs. Through limited quantities, traceability and recognition of the contributions of farmers and factory workers, she aims to tell their stories and promote social and environmental responsibility with a slower pace and a more detail-oriented approach. Heba Shaikh's philosophy is based on the belief that fashion can be a force for good, inviting us to reconnect with our innate human nature and treasure pieces that will endure for years to come.